The Wildcat Wellness Fair
Project Proposal
Every year, the Pennsylvania College of Technology’s Clinical Psychology class works with Counseling Services to create table displays for the PCT Wildcat Wellness Fair. Students research and planning their activities before sending their work to a designer. Before the fair, the graphic designer is busy creating multiple different components for the Wildcat Wellness Fair. This includes table signage, flyer designs, environmental design, advertising posters, and a logo for the fair – all of which are displayed at the event in April. This project’s deliverables include the following:
1 Wildcat Wellness Fair logo.
5 single page flyer templates for 6 groups – 30 flyers total.
3 posters advertising the Wildcat Wellness Fair.
3 Instagram advertisements for the fair.
1 microsite page detailing what the Wildcat Wellness Fair is.
1 sticker design to be handed out at the fair.
Target Audience
The desired target audience consists of students at the Pennsylvania College of Technology, aged 18 to 24, and the college’s staff. The purpose of the fair is to get students and staff thinking about their mental health and how they can work to better themselves. They will be encouraged to meet with Counseling Services to further work on their mental wellbeing after the fair.
To bring in students and staff across campus, the designs must be unified and successful. Without proper advertising of the event, turnout would be much lower than the average. A successful logo and multiple posters are necessary to get the fair to be recognized by students and staff alike across campus. To keep the research done by the Clinical Psychology students in the same format, what they research is put into a template to be printed out in bulk for each table. Students will generate enough information to fill out five flyers on each stage of change for a total of thirty flyers across the six groups of students. A template with successful design is required to keep everything on-brand with the Wildcat Wellness Fair and all its existing branding.
Project Objectives
To independently research, design, and produce a logo, three posters, thirty flyers, three Instagram advertisements, a microsite, and a single design for stickers.
To design a quality logo, flyer templates, microsite, posters, social media ads, and hand-outs for the fair’s displays.
To apply thorough research through various aspects of the project - from design components to content.
To solve design issues from the current brand and improve them for the new brand.
To break down each component of the project to address and solve the issues at hand.
To apply self-critique to all components of the project.
To apply critique from faculty and peers to all components of the project.
To present the final project in a descriptive and compelling manner.
To confidently answer questions from faculty on the project and its presentation.
Research Synopsis
The Wildcat Wellness Fair helps students recognize when there are problems that they may be blind to in their lives. In order to properly research design components, I relied on Pinterest and Dribble for finding inspiration. I researched wellness design, mental health design, and change, and was often met with the theme of plants. I incorporated this theme subtly into my logo iconography. I used Adobe Fonts and Font Space to find smooth, sleek fonts that would make sense in a wellness setting, such as my project. Inspiration is a very important part of my design process. It helps me overcome the feeling of hitting a brick wall with design.
Due to the lack of information provided from the previous Wildcat Wellness Fair’s flyers, I had to go out and find a lot of my own information to have enough content for my flyers. I used the Madigan Library’s online resources, such as the Gale database and the Psychology database. These databases provide peer-reviewed, scholarly articles that one would not find easily with a simple Google search. This method was originally used in retrieving the information on the original flyers back when my classmates and I were doing our research before the fair. Using peer-reviewed articles is the best choice for a project focused on the psychological aspect of changing one’s life.
Process Work
Logo Process
Instagram Ad Process
Poster Process
About My Process
Process work is usually something designers create, look at once, and then never go back to. Looking back at your own process work helps build your confidence as a designer, or at least that’s the personal interaction I have with my process work.
Process work is often loose, messy, and clearly unfinished. Something I struggle with is definitely not giving myself enough to work off of, such as my first logo design. Once I get a design down, however, it’s hard to deter me from creating exactly what I have in mind for that component. The same can be said for my posters. Though there wasn’t much process work for them, I worked on them continuously until I found a design I really loved and that felt like it really belonged in my project. Because of this, I’m incredibly proud of my posters.
Finalized
Designs
After months of hard work and plenty of sweat and tears, I am proud to display my finished senior project: The Wildcat Wellness Fair and all of its components!
I would like to dedicate this project to Dr. Susan Slamka, the professor who inspired me to pursue my minor in psychology and who supported me both as a graphic designer and a psychology student.
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Eat Right, Be Right
The first of the six groups of flyers, this flyer includes information on how what you eat can effect your mind, body, and emotinal states.
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Relationships
The second of six flyers, this flyer focuses on the importance of maintaining communication within your relationships, romantic or platonic.
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Seeing Red?
The third of six flyers, this group of flyers focuses on managing one’s anger through different techniques. These include deep breathing and meditation.
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Avoiding Burnout
The fourth of six flyers, this flyer’s focus is on managing stress, whether it be from school or other aspects of one’s life.
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Everything Is Fine
The fifth of six flyers, this packet focuses on how anxiety can impact a person’s entire life, not just their mental or emotional health.
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Finding Happiness
The final flyer of the six groups, this packet provides students with helpful insight on how to manage depression, as well as provides resources.
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Poster One
This is the first poster designed to be placed around campus as advertisements. Because the rest of the project is type-based, these are photographic.
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Poster Two
This is the second poster designed to be placed around campus as advertisements. Because the rest of the project is type-based, these are photographic.
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Poster Three
This is the third poster designed to be placed around campus as advertisements. Because the rest of the project is type-based, these are photographic.
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Wildcat Wellness Fair Logo
This is te final completed Wildcat Wellness Fair logo. This will be shown in various spots around the fair, such as on additional environmetal designs.
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Instagram Ads
This link includes all three of the Instagram ads in one file. They are in their purest form without any mockups for easy readability.
